School of Business & Communication » Communication Programs » Communication: Integrated Marketing & Mass Media specializations

Bachelor of Arts in Communication

Specializations: Mass Media; Integrated Marketing
Minor Offered: Communication Studies

 

Award-winning team

Chaminade's award-winning team at the American Advertising Federation student competition regionals.

 

A Team Approach

The B.A in Communication with a specialization in Integrated Marketing Program is a comprehensive study of the complex, dynamic world of marketing today. Marketing is increasingly multi-discplinary, and successful strategies rely on effective teamwork. Join a creative and award-winning group of students and faculty in this program designed to anticipate the challenges of the future.

» SEE VIDEO and overview of programs

Direct Access to Outstanding Faculty

Chaminade's outstanding business and communication faculty is very accessible. The atmosphere of our business classes has been described by alumni as "intimate, yet professional." We feel this combination of the friendliness of a small campus, with the accessibility of a very fine faculty, is an excellent learning environment.
 

Program Elements

Learn about the newest stategies of communicating and building relationships with consumers: through the internet, sponsorships, and events. Get a grounding in the traditional communication tools of advertising and personal selling. Learn how creativity is driven by strategy, and how all of it fits into the needs of the organization. Get the opportunity for hands-on experience with the tools of the trade: video, print, and web.

Help the community with your creativity, and get class credit. At Chaminade, you will have the opportunity to help others through service-learning. Communication students get real-world PR experience by promoting valuable service-learning projects that benefit poor families and the homeless, such publicizing our FAFSA workshops.

Participate in competitions. You will have the opportunity to participate in competitions, often with classmates in a team. Chaminade teams have won national awards at the American Advertising Federation student competition, among others.

More Degree Information:

Catalog description
Four Year Plan